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Glen L. Urban

David Austin Professor of Management, 1998 - present

Dean, MIT Sloan School of Management 1993 - 1998

David Austin Professor of Management, 1998 - present

Dean, MIT Sloan School of Management 1993 - 1998

Glen L. Urban
David Austin Professor of Management, 1998 - present
Chairman, Center for Digital Business, 1999 - present
Dean, MIT Sloan School of Management 1993 – 1998

Glen L. Urban chairs the MIT Center for Digital Business. He is also a professor at the Sloan School of Management at MIT and a former dean of the School. Professor Urban is an expert in marketing and new product development, with his most recent research focused on how to develop trust-based marketing systems on the internet and how to morph a website to fit individual cognitive and cultural styles.

Highlights of this interview include:

  • Changes and developments in the MIT Sloan School of Management.
  • Development of diffusion, logit modeling, and other technologies to obtain more accurate sales forecasts.
  • Social conscience in business during the Vietnam War era.
  • “Morphing,” and the evolution of cognitive style-matching in internet marketing.
  • Experiences on MIT’s Academic Council.
  • Trust marketing projects; benefits of company transparency in the digital age.

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